Project 4 : Bank Customer Segmentation
Bank-Customer-Segmentation
Bank Customer Segmentation with kmeans, PCA and Encoder decoder.
1. Overview :
a. Goal :
- It’s crucial for marketers to know customer and their needs
- To design targeted marketing campaign tailored for specific needs.
- For that they need to perform accurate customer segmentation.
b. Challenges Faced :
- Collection of data from twitter through twitter API
- Structuring and making sense of unstructured and noisy text data.
- Data cleaning and preprocessing.